Get the best name for your website.
All domain names are not created equal. A high-value domain name is generally short, descriptive, and easy to remember. The best way to get a high quality domain, such as FitPrincess.com, is to buy it directly from the owner since all the marketable and generic names in the dictionary have already been registered long time ago.
Using a premium domain for your website and email address helps establish authority , credibility and professionalism. Also, as a bonus, plenty of premium domains already receive highly-targeted traffic.
Ultimately, a good domain is an investment in your brand and will protect your brand for as long as you own the domain. So what are you still waiting for?